Digital media management platform PT SportSuite has partnered with Major League Rugby to revamp the league’s digital media properties and enhance its video distribution capabilities. The deal includes plans to launch a Major League Rugby mobile app before the 2021 MLR season begins March 20. The app’s second development phase Major League Rugby live includes plans to add augmented reality fan features. U.K.-based PT SportSuite has previously provided its digital asset management and workflow software to the British & Irish Lions rugby union team and the Six Nations rugby competition, but MLR is the company’s first North American client. Last year’s MLR season was canceled in March due to COVID-19. TikTok has struck a multi-year deal with the UFC to host exclusive livestreamed content on the social media app.
The Professional Fighters League raised a $65 million financing round, bringing the MMA circuit’s total investment to $175 million. The new capital will help fuel the league’s international expansion, product innovation, and talent acquisition Leading the $65 million round was Ares Capital, Knighthead Capital, and Elysian Park Ventures (the private equity firm owned by the Los Angeles Dodgers). In November, the PFL secured a deal Major League Rugby online with IBM to power data for the league’s SmartCage broadcast product that shows on-screen data such as kick speed and punch speed during fights. PFL fights air on ESPN2 and stream on ESPN+. The PFL, which held its inaugural season in 2018, has an ownership group that includes Washington Wizards owner Ted Leonsis and Washington Nationals owner Mark Lerner. The league’s 2020 season was canceled due to the pandemic; its 2021 season is scheduled to begin April 23 in Las Vegas.
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